Because October is National Breast Cancer Awareness month, you will soon be seeing many companies, to include cosmetic companies encouraging you to purchase their products with proceeds from their sales going to those organizations that fight breast cancer.

As if it is not bad enough that cosmetics companies are using ingredients linked to certain diseases like cancer, they also have the audacity to play on the compassion and concern we all feel for those battling cancer by promising contributions from the sale of their potentially harmful products to cancer organizations! Hmmm. Think about that for a moment, they promise to give money to help fight the cancer that may develop as a result of exposure to ingredients in their products. How thoughtful?

Fortunately, people are taking notice of this and are educating the unsuspecting public about the “altruistic” marketing strategies employed by the cosmetic companies and about the health organizations that would partner with such groups. Food for thought next time you look to support specific causes with your purchase or donation.

http://www.thinkbeforeyoupink.org/